About the Quit Cold Turkey Challenge

Nova Scotia has one of the highest smoking rates in the country and smoking is the leading cause of most lung-related health issues. At the Lung Association of Nova Scotia (LANS), we are committed to helping Nova Scotians breathe easier by taking a proactive approach to lung health.


The Quit Cold Turkey Challenge was created by LANS in 2015 as a way to reduce smoking rates in Nova Scotia and help prevent lung cancer. By providing support and resources to those wanting to quit, we are able to help Nova Scotians add years to their lives with their families, breathe better, feel happier. Since its creation, this challenge has reached more than 700 Nova Scotians. 


This year, we are celebrating the 6th annual Quit Cold Turkey Challenge. Of the 108 people that joined and pledged to quit in last year’s challenge, almost one-third of participants completed the challenge successfully. We were overwhelmed with the heartfelt stories of those who were successful and humbled by the honesty of those who were not able to complete the 30 days smoke-free.


Our goal this year with the Quit Cold Turkey Challenge is to reach 100 Nova Scotians and offer stronger support to the registrants. We would like to help the registrants quit smoking prior to the holiday season to give their loved ones the gift of better health.


Beginning at noon (12 p.m. AST) on November 9th, participants will give up smoking “cold turkey” for four weeks.


Why 30 days? Studies show that individuals who quit for 30 days are most likely to remain smoke-free. We hope that once the challenge period is over you remain committed to your health and start on the path to a smoke-free lifestyle!

When the challenge period ends at noon on December 8th and you have remained completely smoke-free (not even one puff) for 30 days, we will celebrate your achievement with a gift from our family to yours. We will be giving out a turkey/gift card for those who are successful in becoming smoke-free.

We understand that quitting smoking is hard, but the team here at LANS will provide support as you progress through the journey of quitting cold turkey. Upon registration, you will receive a starter kit with resources to help get you started (a welcome letter and a countdown calendar).


We will stay in touch through weekly emails and Facebook posts to encourage you along the way. We have also assembled a wealth of supporting information available on the “Resources” page of this website.


Follow us on Twitter (@NSLung) or add us on Facebook (LungNS) to stay in touch. We have even created a designated Facebook support group for all participants so that you can motivate and support each other as well.


Participants who complete the challenge and remain smoke-free will be asked to share their story with us so that we can celebrate their success and inspire others.

Page Last Updated: 02/10/2020